After enough audits, patterns emerge. Five technical issues show up on nearly every new site, and most owners have no idea they're there because the site looks fine to a human visitor.
First, indexing: pages blocked by robots, a missing or unsubmitted sitemap, or a leftover noindex from a template. Second, canonicals: duplicate or self-referencing tags that split signals across URLs. Third, speed: oversized images and render-blocking scripts that quietly cost rankings on mobile.
Fourth, structure: no internal linking and a flat hierarchy, so authority never flows to the pages that need it. And fifth, the one nobody checks — structured data that's missing or malformed, leaving rich results on the table. None of these are glamorous. All of them are fixable in days, and fixing them is usually the highest-return work a new site can do.
